BMW's Alarming Q3 2024 Financial Results

Today, BMW made an unexpected announcement regarding its financial results for the third quarter of 2024, which show an alarming drop. While the brand seemed to navigate the storm satisfactorily in the first two quarters of the year, the situation has changed drastically. The figures indicate a significant revenue decline of 15.7% and a sales drop of 13% compared to the previous year. Even worse, the net profit has plummeted by 83.8%. The brand, which managed to sell more vehicles in the first six months of 2024 compared to 2023, is now facing an increasingly difficult business environment, particularly with the declining Chinese market. Competition with brands like Audi and Mercedes further complicates matters, along with vehicle recalls for manufacturing defects. BMW's outlook for the future is grim as sales continue to stagnate. Despite this, the company has managed to increase its electric vehicle sales, though this does not offset the serious problems faced by the brand in other segments. Reflections on design choices and changes in the model range could shed light on these trends. The current crisis raises major questions about the company's future trajectory.