GM's Iconic Tech Center Gets Major Upgrade in Warren

General Motors is embarking on a significant update of its historic Tech Center in Warren, Michigan, originally opened in 1956, as part of a nearly $2 billion investment. The upgraded facility will accommodate over 1,000 workers focused on car design and development, bringing together traditional clay modeling and modern virtual reality technologies to create advanced vehicle designs. The new design building, known as Design West, features open spaces meant to foster collaboration among designers while embracing a modern design philosophy that honors the original architectural elegance introduced by renowned architect Eero Saarinen. Design West enhances the workspace with large windows, advanced light controls, and shared studio environments, promoting innovation within the creative process. This upgrade marks GM’s commitment to maintaining its leadership position in the competitive automotive landscape as it transitions to electric vehicles. By integrating digital tools and traditional modeling techniques, GM aims to expedite the design process and respond swiftly to industry changes. The Tech Center upgrades symbolize GM’s dedication to redefining a workspace that mirrors the future of vehicle design while preserving the core values rooted in its storied past.