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The Rise of Birthday Freebies and Labor Movements in Canada

CBC News

In a fascinating blend of celebration and economics, birthday freebies are becoming increasingly popular across various businesses, offering everything from meals to merchandise in celebration of a customer's special day. This trend not only appeals to individuals but also serves as an effective marketing strategy for businesses looking to collect valuable data on their clients. Participants like Lincoln have mastered the art of taking advantage of these promotions by thoroughly organizing their birthday outings, ensuring they maximize benefits. On a larger scale, Canadian labor movements are experiencing a rebirth, characterized by a surge in union activities and public support as workers press for better wages and conditions. Professors highlight that the convergence of stagnant wages, rising costs of living, and the pandemic's effects have revitalized discussions around labor rights, making strikes feel valid and justifiable in the eyes of the public.

Highlights

• Many businesses offer birthday freebies to attract customers.
• Lincoln strategically collects freebies on his birthday, often exceeding $100.
• Coupons and discounts are common in birthday promotions, sometimes minimizing the value.
• The labor movement in Canada is seeing renewed vigor, leading to public support for unions.
• Air Canada pilots recently reached a tentative agreement for a 42% raise over four years.
• Public awareness around workers' rights has been heightened post-pandemic.
• Consumers often trade personal data for birthday freebies, augmenting business marketing.
• The public generally sympathizes with striking workers, acknowledging their struggles.
• The rising cost of living has sharpened focus on labor negotiation processes.
• Collective bargaining power for unions has strengthened due to labor market conditions.