Chili's Drives Growth with Viral Menu Items

Chili's is witnessing a remarkable resurgence in customer interest as they reported a 6% increase in transactions in their company-owned locations during the last quarter compared to the same period last year. A substantial part of this growth can be attributed to their innovative 'Triple Dipper' dish, which has gained viral attention on TikTok, contributing nearly 40% to their sales increase. Additionally, their value-oriented 'Big Smasher Meal,' priced at $10.99, played a critical role in attracting price-conscious consumers, making up the remaining 60% of the sales growth. This resurgence highlights not only the effectiveness of social media advertising but also a broader trend where consumers are increasingly drawn to meals that offer both quality and affordability. For more than two years, Chili's has been implementing a strategic turnaround approach that appears to finally be resonating with customers. The combination of appealing promotions and a focus on consumer value signals a potential comeback story for the chain and positions them favorably in a competitive restaurant market.