US Markets Brace for Earnings and Economic Reports

October 28 marks a pivotal week for the US financial markets, with investors on alert for significant earnings reports from major companies as well as crucial economic data. US stock futures are green, boosted by a snap six-week winning streak in the S&P 500 and Dow Jones. Notably, over 42% of S&P 500 firms will report, including five from the "Magnificent Seven" group—companies that dominate the tech landscape. Key reports, particularly on payroll and core PCE, are anticipated to affect the Federal Reserve's decision regarding interest rates in November. Apple, poised for a week of significant announcements, is expected to unveil features of its much-awaited Apple intelligence technology as part of an upgrade week. Investors will want to scrutinize earnings guidance, especially from the tech sector, to assess the momentum for the rest of the year and into 2025. As various economic factors swirl, including consumer confidence, the results this week are critical in gauging the health of the corporate sector and investor sentiment moving forward.