Ceos and Women's Sports in Trump's Shadow

In a recent dialogue featuring Jennifer Say, the CEO of xxxy Athletics, the implications of political endorsements by CEOs amid Trump's rising influence were explored. Set against the backdrop of corporate America, Say emphasized that many CEOs refrain from supporting political figures like Trump due to fears of consumer backlash. She argues that while executives may privately favor Trump's business-friendly policies, like the proposed corporate tax reduction from 21% to 15%, they remain silent to safeguard their customer base. Particularly in Silicon Valley, the disapproval of taxing unrealized capital gains shows a reluctance to challenge the narrative in the media. Say insists that issues like biological males competing against women in sports are sleeper topics that resonate with many voters, suggesting they could mobilize support for Trump in upcoming elections. Say's viral campaign against Nike highlights her frustration over what she sees as the company's failure to support women's rights and sports. By engaging with audiences directly, Say is reflecting broader societal sentiments on women's equality in sports, showcasing how corporate responsibility intersects with political and social issues today.