Suriya's highly anticipated movie 'Kangva' was released on November 14 but failed to impress audiences, garnering a lukewarm response. The film's sound design was a major talking point, with viewers finding the loud audio distracting and overshadowing the plot. Despite an opening day collection of Rs 24 crore, the film's earnings plummeted, accumulating only Rs 64.3 crore in its first week and a disappointing total of Rs 9 crore in India and Rs 104.2 crore worldwide over 19 days, against a budget of approximately Rs 50 crore. This resulted in a staggering loss for the makers, totaling Rs 246 crore. The promotional strategies aimed at North India could not salvage its performance. In comparison, another high-budget film, 'Radhe Shyam,' which had also faced criticism and negligible earnings, now sees 'Kangva' surpassing it in terms of losses. The emerging trend indicates a souring sentiment towards star-led productions that fail to deliver in the box office arena. As 'Kangva' readies for its OTT debut on December 12, audiences are left reflecting on a film that fell below expectations despite the star power it boasted.
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