How Trump’s Reality TV Brand Shaped His Legacy

In a revealing Op-Ed, former NBC chief marketing officer Jon D. Miller reflects on the rise of Donald Trump's celebrity status through 'The Apprentice'. He candidly addresses how the show, while popular, exaggerated Trump's business success, portraying him as an ultra-successful businessman despite multiple bankruptcies. Miller expresses regret for having contributed to what he now views as a false image, describing Trump's brand as significantly inflated and akin to 'fake news'. He shares a startling anecdote about Trump's controversial pitch for a racially divided season of the show, an idea that raised eyebrows for its insensitivity. This account sheds light not only on Trump's television persona but also on his political tactics, drawing parallels between the two. As America approaches another election, Miller emphasizes the challenge of separating the constructed persona from the real John Trump, raising questions about media responsibility in shaping public perception and the implications of reality TV on politics. The discussion is a cautionary tale of the impact of media on public figures and the potential consequences of glamorizing individuals who may not align with the image projected.