Carolyn Aronson: A Journey of Entrepreneurial Resilience

In a recent episode of Financial Freestyle, host Ross Mack welcomed Carolyn Aronson, CEO and founder of It's a 10 Hair Care. The discussion covered extensive ground, delving into her entrepreneurial journey that began behind the chair as a stylist in New Jersey. Carolyn emphasized the idea of seeking out 'diamonds in the rough' in business, turning failures into learning experiences, and the crucial mindset needed for success. After her first hair care brand failed in 2000, she faced a $500,000 loss but viewed it as a learning experience akin to 'tuition' for business ownership. Carolyn's insights reflect the importance of setting solid foundations and understanding the production process, likening it to a construction project where all components must work harmoniously. She advised aspiring entrepreneurs to conduct thorough market research, ensure legal protections, and seek continuous education on business fundamentals, sharing how her father's teachings on financial literacy shaped her journey. Carolyn stressed that successful entrepreneurship requires resilience, the willingness to take risks, and the importance of surrounding oneself with successful individuals.