Jake Paul and Joey Levy Launch Better Bet Platform

Last week, as NFL season commenced, Jake Paul and Joey Levy, co-founders of the sports gaming company Better Bet, shared insights on their innovative platform designed specifically to attract a younger demographic into sports betting. They noted a significant surge in user engagement, with a striking 700-800% increase in activity compared to last year. The duo believes that the increasing popularity of the NFL and fantasy sports is driving users to their product, Better Picks, which they feel offers a more engaging entry point into the sports betting ecosystem as compared to traditional betting methods. Paul emphasized that the platform avoids complicated jargon, making it more user-friendly for those who might find conventional betting ambiguous and daunting. By utilizing straightforward terms like 'winner' instead of industry-specific terms, they hope to simplify the betting process for casual fans aged 20 to 30, who are often intimidated by conventional sports betting platforms. Despite facing stiff competition from giants such as FanDuel and DraftKings, which together hold over 70% of the market share, Better Bet focuses on creating a more intuitive experience that caters not just to seasoned bettors but also to newcomers. Their goal is to reach a broader audience, and they currently have their platform active in 28 states plus Washington D.C. Paul humorously commented on an upcoming boxing match against Mike Tyson, where he expressed confidence in winning but confirmed that betting on that fight wouldn’t be available on their platform due to legal restrictions. Overall, both Paul and Levy expressed excitement about the future of Better Bet and its potential to reshape sports betting for a new generation.